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Just Drive: City launches distracted driving education campaign

This month, the City of Hamilton is launching an educational initiative targeting distracted drivers. As part of the Vision Zero Action Plan, this initiative is focused on transforming roadway safety with a simple goal: zero fatalities or serious injuries on roadways. Vision Zero emphasizes safe speeds, safe roads, safe vehicles and safe drivers.

Distracted driving is more than just using cell phones for calls or texting. It can include any activity that impairs a driver from safely operating their vehicle. Throughout the month of April, the City is sharing the following tips for a safer commute: • Only use your cell phone when you’re parked, have a passenger make/take the call, or let it go to voicemail. • Turn your cell phone on silent or leave it in your bag to reduce the urge to reach for it. • Set your GPS and preset your radio before leaving. • Avoid other distractions like reading, grooming, eating/drinking, tending to children/pets.

Quick Facts: • In Ontario, one person is injured in a distracted driving collision every 30 minutes. • Since the year 2000, deaths caused by distracted driving collision have more than doubled. • Distracted driving collisions have become the leading cause of death on Ontario roads. • Distracted driving penalties can range from $300 to $1,000 and result in an increase of three demerit points. • New drivers are subject to license suspensions if caught for distracted driving.

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